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Rimmel London Advertisement

This Rimmel London ad, with model Kate Moss, is very well done. There is barely any text, and the text that is there, is very easy to read and information that females like to know about. There is a lot going on in this ad considering that there is a bold pattern in the background, but I do not feel that there is any visual clutter. This advertisement was very well placed out. There is nothing in this ad that should not be there. This is ad also very clear. It is obvious that this is an ad for black mascara and it clearly shows the brand name of the product in the lower right corner of the page. I would remember this ad and product because the black and red are very rememberable and the product is black and red as well, so they did a good job putting that together. This is a very nicely done ad.